#DMA warns losing consumer trust is “biggest risk” for marketing mail and #telemarketing businesses

The DMA has warned companies using marketing mail and telemarketing that losing consumer trust is the number one business risk of using data unscreened against ‘do not contact’ lists, such as the Mailing and Telephone Preference Services – even ahead of the threat of regulatory action.

http://dma.org.uk/news/dma-warns-losing-consumer-trust-%E2%80%9Cbiggest-risk%E2%80%9D-marketing-mail-and-telemarketing-businesses

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