TELEMARKETING IS STILL A USEFUL TOOL FOR B2B MARKETING

With the increased use of the internet, social media & email marketing, it might be argued that telemarketing is outdated.
However, this is not the case. Used correctly telemarketing has several advantages over internet-based methods for generating B2B leads.

* It is more targeted, as good B2b telemarketers only contact leads that are deemed to be interested.
*It is quick. With a call taking 3-5 minutes, a telemarketer can contact numerous prospective leads in an 8 hour working day.
*If a contact isn’t interested, this can be quickly ascertained and the lead removed from the data-base thus keeping your database current.
*Queries can be dealt with immediately, and relationships built with prospective clients.
Ring-backs and appointments can be arranged.
*The sales process is quicker as waiting periods are significantly reduced.
*It is more controllable. There is not the time issues sometimes experienced with the internet, and records can be kept of conversations and call backs, even if the phone connection is broken, you can soon re-establish contact.
*It can be used alongside other marketing tools to enhance your marketing campaigns e.g. following up an email campaign.
TELEMARKETING IS NOT OBSELETE

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