Businesses need to check their procedures before making telemarketing calls.

In November 2015 the Information Commissioners Office issued over £250,000 worth of fines for breaches in the telephone Preference scheme laws.

Many of these fines were to businesses that thought they had complied with the regulations by buying lists of contacts. They therefore did not check if the names and numbers had not opted out of receiving canvassing calls, this resulted in the companies calling people who had not consented to receiving telephone calls.

By not checking the telephone numbers against the Telephone Preference Scheme list the companies faced receiving potential of fines of up to £5,000 from the ICO if they received complaints.

The Electronic Communications Regulations make it clear that organisations instigating or making marketing calls are responsible for operating within the guidelines and the law. This can be found at http://:- https://ico.org.uk/for-organisations/guide-to-pecr/electronic-and-telephone-marketing/telephone-marketing/

 

Click here to return to MDSTeleservices