The Two Sides of Telemarketing

September 19th, 2016

Like many industries telemarketing has two distinct reputations, a bad one and a professional one.

  • Version 1 – Annoying automated callers, foreign based call centers and canvassers that cannot move away from their scripts, regularly associated with scams. It is this image that has many consumers wanting a tightening of the rules governing the telemarketing industry and urging a crackdown on scammers and cold calling.
  • Version 2 – Professional telemarketers who are increasingly focused on the Business to Business markets. Even with the internet many business people do not have the time and inclination to look up business information themselves.  A professional telemarketing campaign, carried out correctly, can and does raise the profile of services and the products available. It can build a successful working relationship between supplier and customer. Very few sales are completed without a verbal exchange of information and a telephone conversation is usually the method used.

These two versions form the complete picture of the telemarketing industry. Used incorrectly telemarketing can seem to be a nuisance. A telemarketing campaign conducted in the correct manner in line with the marketing regulations can promote your business in a professional and positive light.

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MDS Services will be closed for their annual holiday from the 31st August, returning to work on the 12th September. During this period calls will divert to Marilyn’s mobile phone

August 30th, 2016


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Our latest Newsletter is now out please view

August 22nd, 2016

Telemarketing Newsletter August 2016

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MDS Telemarketing News Letter

May 11th, 2016
Would you like to save time?  Outsource Your Telemarketing.

MDS Tele-Services can help with

·         Order and Enquiry Generation

·         Customer Relationship Building

·         Appointment Making

·         Market Research

·         Database Cleansing

We aim to work in partnership with our clients by offering cost effective, flexible marketing packages to suit all budgets 

 Contact us to find out how we can help you fight for your corner of the market.

Rapport is Everything in Telemarketing

There are some people in this world that are blessed with the gift of instantly building rapport with others, and some that find it difficult. In truth it’s not that simple even face to face and building rapport over the telephone can be more challenging.

Building a rapport is always a crucial part of any kind of communication, especially in telemarketing. It has been proven that you can actually lose a prospect by generating the wrong tone in your voice or by the wrong introduction at the start of the call. Therefore creating annoyance and putting the contact in a bad mood.

If appearances is the main key to face-to-face sales, then tone of voice is the main factor over the telephone. Because your prospect can not see you, you need to find a way to present yourself as if you’re talking to him in person. Building a successful rapport when telemarketing is all about communicating naturally and letting your conversation flow as smoothly as possible.

Telemarketing pic may 2016

Some tips on building rapport when telemarketing

·         Call them by their names. It gives the conversation a more personal and lighter tone.

·         Put a smile on your voice. Smiles are not only seen but are also felt. A smiling voice is more responsive and sincere.

·         Be friendly. This is a must and should be done genuinely. Show interest on your caller’s conversation as well as sharing laughter when the opportunity arises.

·         Speak from the heart. This will make difficult conversations easier to deal with.

·         Avoid speaking too fast. This can cause difficulty and annoyance to the person on the other line.

·         Do not argue with a angry prospect. This will only make things worse and create more ill feeling.


Are you ready for the new Data Protection Regulations.

They come into force early in 2018

More information


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Businesses need to check their procedures before making telemarketing calls.

February 5th, 2016

In November 2015 the Information Commissioners Office issued over £250,000 worth of fines for breaches in the telephone Preference scheme laws.

Many of these fines were to businesses that thought they had complied with the regulations by buying lists of contacts. They therefore did not check if the names and numbers had not opted out of receiving canvassing calls, this resulted in the companies calling people who had not consented to receiving telephone calls.

By not checking the telephone numbers against the Telephone Preference Scheme list the companies faced receiving potential of fines of up to £5,000 from the ICO if they received complaints.

The Electronic Communications Regulations make it clear that organisations instigating or making marketing calls are responsible for operating within the guidelines and the law. This can be found at http://:-


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Use Telemarketing to test the Success of Your Social Media Marketing

July 8th, 2015

Social media marketing is a relatively recent innovation and some argue that it is replacing other forms of advertising.
However, having a lot of Likes on Facebook isn’t a clear indicator of successful marketing.
You can use telemarketing to find out what kind of value your Business to Business postings have on social media and if they are generating leads.
1. Maintain your social media connections. Social media platforms are communication channels and can give telemarketers information to work with.
2. Use your social media sites to find out who has seen you. Sites like LinkedIn inform their users who else has viewed their page, and Facebook offers the option to see who clicked Likes and who your Fans are.
3. If an organization has shown an interest, look through their profiles for a business number, and, providing it isn’t TPS protected, call them.
Your conversation will then allow you to find out:
a. Why they took an interest in your profile. Just being Liked doesn’t mean that they are the type of people who are really interested in your Business to Business service. Only telemarketing will clarify this. You may need to go through several profiles to be able to make a judgment as to whether the social media connections are useful.
b. How interested they really are, and how long it will take to generate new business. Your discussion will allow you to judge whether the social media connections that you are making reflect your usual telemarketing results and whether they are generating new leads.

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April 17th, 2015

With the increased use of the internet, social media & email marketing, it might be argued that telemarketing is outdated.
However, this is not the case. Used correctly telemarketing has several advantages over internet-based methods for generating B2B leads.

* It is more targeted, as good B2b telemarketers only contact leads that are deemed to be interested.
*It is quick. With a call taking 3-5 minutes, a telemarketer can contact numerous prospective leads in an 8 hour working day.
*If a contact isn’t interested, this can be quickly ascertained and the lead removed from the data-base thus keeping your database current.
*Queries can be dealt with immediately, and relationships built with prospective clients.
Ring-backs and appointments can be arranged.
*The sales process is quicker as waiting periods are significantly reduced.
*It is more controllable. There is not the time issues sometimes experienced with the internet, and records can be kept of conversations and call backs, even if the phone connection is broken, you can soon re-establish contact.
*It can be used alongside other marketing tools to enhance your marketing campaigns e.g. following up an email campaign.

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Ten Tips to help Improve Your B2B Telemarketing Results

February 17th, 2015

Business to business telemarketing is very different to the unsolicited cold calling that we get at home,- which we all find VERY annoying.
1. Ensure that every member of your marketing team feels and understands their value.
• They should not feel that they are in the same industry as those who make unsolicited calls to the home at meal time to try and sell you new windows or insurance.
• In a recent UK study of 200 business managers stated that:
a. telesales calls at work are one of the least annoying forms of advertising (Only 4% disagreed).
b. 90% of marketing managers thought B2B telemarketing was either effective or very effective.
2. Ensure your data lists are spotlessly clean
• Clean, up-to-date, targeted marketing data which is tailored to each campaign is extremely valuable (there is no point trying to inform about an update Mr. Jones if he purchased on from you last month!).
3. Set realistic goals
• Have a clear structure for your campaign and set realistic goals for each call, e.g. appointment, sale so that your team know what is required and the time scale that they are working to.
4. Good Business to Business telemarketing takes time
• Be patient. Your telemarketers should not be expected to get a deal agreed in a single cold-call
• A survey of 29,000 UK B2B telemarketing calls, highlighted that it took 80 calls on average to develop a new opportunity.
• Success rates vary hugely by sector, so it pays to analyse your own team’s call conversion rates to set future goals and manage expectations.
5. Integration of your telemarketing is key to your marketing strategy
• Your telemarketing campaign should not be your only form of marketing, but rather integral part of a complete strategy including varied marketing streams to achieve the same goal.
• Consider Outsourcing
• By outsourcing your telemarketing, you can free up valuable time for your sales staff, giving them time to chance to follow up on the more positive leads and become more productive. 2013 Research by SiriusDecisions showed that in-house sales teams only follow up on 20% of the leads they generate.
6. Knowledge is crucial
• Your team need clear concise information about the product or service that they are promoting, Give them time to learn it and allow them to have the information on hand when making an approach.
7. Allow your team to improvise and build a rapport with clients.
• Don’t give your team scripts for their telemarketing. It is more successful to give them just the key points they need to include.
• Encourage your team members build up relationships with prospects. This personal touch gives a positive impression of your company.
• A professional approach to each call, which is structured and personalised, is the most likely to succeed.
8. Vary the times when calls are made
• The key decision makers often work outside the normal 9-5 of a receptionist. Try early morning and late afternoon, as these can result in easier access to the ones you need to contact.
9. Remember that telemarketing is valuable
• Most business purchasing departments are receptive to a professional telemarketing call as they are tasked with securing the best products and services for their business.
• According to a recent survey into B2B lead generation, telemarketing was the third most successful way of generating leads (31%) after email (42%) and live events (35%).

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What Is The Difference Between Telemarketing And Telesales

January 7th, 2015

What is the difference between Telemarketing and Telesales

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Happy Christmas and a Prosperous 2015

December 22nd, 2014

Christmas Closing

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